Sharron Elkabas is a successful entrepreneur who has turned his passion for music and entertainment into a global business. He is the founder and managing director of MN2S, a talent agency that books celebrities, musicians, speakers and brands for events, campaigns and collaborations. In this article, we will explore his background, his achievements, his challenges and his vision for the future of MN2S.

•  Background

Sharron Elkabas was born in Denmark to a Norwegian mother and an Israeli father who worked in the antiques trade. He moved to London as a teenager and started playing in bands and promoting club nights. He co-founded MN2S in 1995 as an offshoot of his popular house music event Milk’n’2 Sugars. He initially focused on booking DJs and artists for clubs and festivals, but soon expanded his roster to include celebrities, sports personalities and speakers from various fields.

•  Achievements

Elkabas has built MN2S into one of the leading independent talent agencies in the world, with offices in London and Miami and clients in over 125 countries. He has worked with some of the biggest names in the entertainment industry, such as Will Smith, Pele, Sir Andy Murray, Lindsay Lohan, Flo Rida and Sister Sledge. He has also launched new divisions and services, such as brand partnerships, label services, PR, social media and merchandising, to offer more opportunities and value to his talent and brands.

•  Challenges

Elkabas has had to overcome many challenges in his career, such as the changing trends and tastes in the music scene, the competition from other agencies, the impact of the Covid-19 pandemic on the live events industry, and the legal and logistical issues of working across different markets and territories. He has always adapted and innovated to stay ahead of the curve and meet the needs and expectations of his clients and audiences.

•  Vision

Elkabas is always looking for new ways to grow and improve MN2S and the services it provides. He is keen to explore new markets and genres, such as Latin America and Asia, and to sign more diverse and emerging talent. He is also passionate about creating meaningful and memorable experiences for his talent and brands, and for the fans and consumers who engage with them. He believes that MN2S is not just a talent agency, but a platform for connecting and inspiring people through music and entertainment.